Vietnam's consumer culture is developing rapidly. I see a promotional events all the time.
Here's a pic from a Samsung 3D TV promotional display. There were characters from the animated 3D film "Monsters vs. Aliens" and the ubiquitous young promotional girls.
I had to get a pic with these guys, they looked so great!
Here's a promo setup for Sony Vaio laptops outside a big electronics store near my house. I snapped the pic on the way to work. I like the girls' outfits -- kinda like sexy space stewardesses. The smarmy expression on this girl's face is excellent. I'm pretty sure she saw me take the pic and struck an appropriate pose. A budding model for sure.