I was sitting at my computer tonight when out of nowhere popped the song from that 1980s commercial for Big Red chewing gum. Remember this?
So kiss a little longer
Stay close a little longer
Hold tight a little longer
Longer with Big Red!
That Big Red freshness lasts right through it
Your fresh breath goes on and on
While you chew it
Say goodbye a little longer
Make it last a little longer
Give your breath long-lasting freshness
With Big Red!!
Just classic. This ad captures special moments of emotion that everyone has shared, then anchors the product in those emotions. Brilliant. So I had to find it on YouTube. Here it is.
Watching it not only brings back high school memories, but it still just plain makes me feel good. I don't care that it's selling a product. The emotions it taps are real.
[By the way, I think the kid with the tuba is Peter Billingsley, of A Christmas Story fame.]